Yellow Buses partners with Hot Radio and Hot Gold


Yellow Buses on the South Coast have partnered with local community radio station Hot Radio, and their new brand station, Hot Gold to deliver an innovatively designed bus promoting the stations to the roads of Bournemouth, Poole and Christchurch.

David Squire, Managing Director, explained, “We are delighted to support Hot Radio and Hot Gold with this tie-up between Yellow Buses, the areas locally owned and locally operated bus company and Hot Radio and Hot Gold, the area’s local community radio station. We are sponsoring the Hot’s On guide and we have our commercial bus rap playing on the station, plus we will be running competitions and partnering outside events”.

Kevin Scott of Hot Radio said, “Hot Radio and Hot Gold are delighted to partner with this locally owned company that shares a community-focused attitude mirroring the one we have at Hot. These two brands working together with dual marketing makes total sense and means we can reach more of the community. I believe we can actively support each other and our wider community long into the future and we both endeavour to make the BCP Conurbation better for all.”

For more information about Hot Radio and Hot Gold, visit and


About Yellow Buses and Yellow Coaches : Yellow Buses operates a fleet of 110 buses and Yellow Coaches operates 16 coaches and mini-coaches with more than 350 local staff.

The company carries just under 14m passengers a year with its vehicles operating nearly five million miles across Bournemouth, Poole, Christchurch; East Dorset and West Hampshire.

Yellow Buses is the South Coast’s largest independent bus and coach operator, having been acquired from French transport group, RATP in July 2019.

For more information contact David Squire at