The Royal Foundation Campaign to support frontline workers - advert to share


I work for a mental health organisation supported by The Royal Foundation of The Duke and Duchess of Cambridge, Our Frontline. It is a collaboration between Samaritans, Mind, Shout 85258 and Hospice UK and was launched last April at the start of the pandemic. We offer mental health and bereavement support to all key workers across the UK and we have just launched a new campaign, ‘Take a Deep Breath’ – details below. We wondered if we could ask for your help in sharing the campaign message.

As we transition out of lockdown, many frontline workers are starting to process the impact that working throughout the pandemic has had. ‘Take a Deep Breath’ is a two month cross-media campaign, designed to support key workers as they begin to process what they’ve experienced. We have produced a radio advert with Fearne Cotton . This campaign is a reminder to all frontline workers of the support that Our Frontline offers, with a particular focus on reaching health and care workers. We would love your support letting health and care staff know by sharing the advert amongst your contacts for use on their radio stations.

If they have the space and would like to share the advert in any of their shows we would be so grateful, below are links to the ad:

Thank you in advance for your assistance. If you have any queries please don’t hesitate to contact me.

Best wishes


Loubie Miller
Business and Account Manager