Is radio dead? Recent Rajar figures show that 16 to 24-year olds are listening to the radio less and less as the years tick by and radio is competing against the big streaming services for their listening attention. BBC Director of Radio and Music, Bob Shennan, has acknowledged that radio needs to reinvent itself to stay alive while others have been more blunt, saying radio as we know it has just 10 years left.
Radio Today participants:
- Simon Long – Head of Training, Bauer Academy
- Niccy Logan – Station Manager, Transmission Roundhouse
- Matt Deegan – Creative Director, Folder Media
- Adrian Newman – Station Manager, Reprezent
Storytelling: How Stories Drive the Best Radio & Podcasts - participants