Radiocentre - Valuing Radio Report

Radiocentre have published a new report about the value of commercial radio in the UK: Valuing Radio.

Valuing Radio is the first report of its kind from by the All-Party Parliamentary Group (APPG) on Commercial Radio. It includes new figures that show an estimated £1.6bn return on investment annually for local advertisers, which is particularly significant for small and medium sized enterprises (SMEs). This is in addition to the public value of radio from news and information, charitable fundraising and education.