This campaign encourages anyone experiencing feelings of anxiety, depression or other common mental health concerns to seek help through NHS Talking Therapies services (also known as IAPT- Improving Access to Psychological Therapies).
After being gifted the song rights by Apple Corps and Sony, the campaign creative will use lyrics from the Beatles’ song ‘Help!’ to powerfully bring to life the message that anyone can experience feelings such as anxiety and depression and that it’s totally normal to ask for help.
The campaign aims to increase the public’s awareness of these services and the number of people accessing them via self-referral, or via their GP – in particular looking to reach people who are struggling and realise they need help, but don’t know how or who to go to for support.
The campaign will run in England across VOD (catch up TV), radio, paid social media, PR, partnerships, multicultural media and search. Accessible and multicultural materials will also be made available to partners in the coming weeks.
A range of campaign assets will be made available for download from the Campaign Resource Centre including:
- Help! video content featuring talent, patients, therapists
- Campaign toolkit
- 60 second film
- Social media copy including 30”, 15” and static assets
- 30-second radio edit