Funding advice: The seven elements of proposition: how to get your story across

How you present your proposition to your audience is fundamental for gaining support. Whether it is a direct mail pack, a proposal, or a speech at an event it will be the power and impact of the story you tell that has the most lasting effect.

There are seven critical elements to remember when telling your story that will help make it compelling, engaging, effective and give you the best chance of success. Before preparing your material, try using this simple checklist below and the exercises suggested, to ensure you have each element in place and working in your favour.