Building the ‘digital first’ radio station in Andover

Local radio’s conventional operating model is centred on a broadcast outlet supported by a branded website, various channels of social media presence and some station events.

Now one market town in England is turning that convention on its head as it prepares for the launch of its new radio station.

What founder David Harber jokingly calls “the imaginatively named Andover Radio” will serve the Hampshire town from April but it developed its digital offer more than a year ago and launched into the community with a public event that attracted around 14,000 people. The radio station is the final piece in the jigsaw.

More here.