The Guardian has an interesting article about the BBC’s push for the new BBC Sounds umberella terms for radio, podcasting, streaming and interactive audio content.
The challenge, it seems is to encourage people to trust online audio content from the BBC, in the same way that people access Spotify, Amazon Music, Netflix and YouTube.
Convincing people to break their existing habits and put their trust in a BBC-only app will not be easy. Spotify has started including a large number of podcasts – including BBC material – directly in its app and a growing number of people use voice assistants such as Amazon’s Alexa to listen to the radio. Although there is the prospect of commercial radio being added later, industry voices have raised concerns that the app is a solution in search of a non-existent problem.
The article quotes Matt Deegan, who says “the BBC produces great audio and they’ve got the marketing muscle to use BBC Sounds to introduce podcast-listening to the large numbers of people who haven’t done that yet.”
The playingfield for community radio is already patchy and uneven, an as the BBC and Commercial radio are encouraged to make big changes to the services that they opperate, so will the challenge for alternative, DIY and community producers get harder if we only seek to imitate and don’t attemnpt to define a distincive, social-values led approach?