This popped into my news feed:
Forget social networks – the future is community media, says the boss of Disciple Media
Benji Vaughan, founder and chief executive of Disciple Media says the following:
“We feel like we and a few other companies are creating a new category that’s appearing between owned media and social media,” he tells me. “We’re calling it community media.”
Ths company appears to have reduced the complex concept of ‘community media’ to an app which “…enables brands to advertise to dedicated consumers focused on their products.”
Certainly, this company appears to be trying to develop an app for ‘communities-of-interest’ to be marketed to. However, this is by no means an implementation of what we know as community media - a term that has been in use for 30+ years and is recognised by institutions such as the Council of Europe and the United Nations.
It is of concern that Matt Hancock, Secretary of State for Health and Social Care, has an app created by this company which hopes to brand the use of its app as ‘community media’.